Mobile analytics: Recent technology advancements allowed us to move from a traditional work space to a more agile work environment, a mobile one. In fact, in this new digital world, an efficient mobile data collection system allows to use an accurate, near real-time data business intelligence. Mobile captured data, coming from mobile apps, applet, websites, and other sources, helps companies to improve customer caring, customer retention, engagement and reduce their customer churn. It helps also to identify and record visitors behaviours and trends. It helps also to identify and record visitors behaviours and trends. All these collected data can be used, as example, to fill a CEM system (Customer Experience Management) that really works! This new approach to collected data, give the possibility to create custom analytics platforms. These gives to each company unparalleled insights about hidden trends of users. This big-data is important to marketing, sales, and strategy teams who use it to understand customer behaviours. Without it, companies are left flying blind. They’re unable to forecast where and when customer trends are moving.
“CIOs need to go beyond thinking and talking about information as ‘the new oil.’ Information has unique economic characteristics that render it potentially much more valuable to their business than any fossil fuel.”Douglas Laney – Vice President and Distinguished Analyst, Gartner